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How The Dalmore reached a discerning new audience

Goal
Awareness and engagement
Industry
Alcohol
Month
September to December
Year
2021

Ahead of the holiday gifting season, The Dalmore Highland Single Malt Whisky and WeTransfer collaborated on an interactive two-part campaign to drive consideration for the iconic whisky brand.

Leaning into WeTransfer’s immersive digital format and bespoke design capabilities, the creative showcased six decades of The Dalmore's 180 year history using tasteful animation and informational hotspots that resonated with WeTransfer’s sophisticated audience.

How we did

  • 24%

    above benchmark CTR

  • 5M+

    hotspot interactions

  • 33%

    increase in awareness for The Dalmore

The brand

The Dalmore Decades is a selection of exceptional single malt whiskies that tells the story of The Dalmore’s relentless pursuit of excellence through six decades.

To elevate their campaign, The Dalmore sought a strategic and creative partner that would place them top of mind for luxury consumers ahead of the holiday season. With 87 million monthly visitors to wetransfer.com, combined with our reputation for enabling elite and emerging creatives alike, WeTransfer was the ideal partner to help The Dalmore expand their reach to new audiences with discerning taste.

The creative

The interactive campaign showcased The Dalmore bottles on plinths in an elegant and atmospheric setting. To encourage visitors to engage with the creative, we incorporated informational hotspots to highlight key years in the brand’s rich whisky making history.

Midway through the campaign we refreshed the creative with a focus on Christmas gifting, building intrigue with an interactive animation that ‘unveiled’ The Dalmore.

WeTransfer’s truly immersive and engaging format proved to be the perfect environment for The Dalmore to reach new audiences.

The results

During its three-month run, the campaign:

  • delivered 24% above benchmark CTR

  • drove over 5M hotspot interactions

  • drove 33% increase in awareness for The Dalmore brand

  • led to an immense 860% increase in ad recall